Then and Now: Emily & EiderCraft!

Hello friends! I hope you were able to do something special over the Easter break. We loved spending time with family on Easter Saturday, and celebrating Good Friday and Easter Sunday mornings with our Church family πŸ™‚

I had time to think about my Etsy shop and what EiderCraft might look like in the future. The process confirmed my deep-seated suspicion that running a profitable business is not in my DNA – I much prefer to give things away, but I’m working on that!! Here’s a classic example of me in ‘give away mode’ from 2017, posting Random Act of Kindness cards around the world πŸ™‚

In that same year, and against all odds, Emily reached her 8th birthday, ‘A Wish for Emily’ was born, and I sold lots of cards to support her Wish:

I still love this photo from that time (can you find the feathers?!):
Seven years on, and Emily has just celebrated her 15th birthday (hooray!!) and while 2023 was very challenging for her, she made it to school at the end of the year to receive a very special award:
Back to 2017 when it cost $1.00 to post this card! Yesterday, the price was increased to $1.50 as Australia Post faces “increasing financial pressure in a landscape now dominated by digital forms of communication.” While it takes time and effort, sending a card is a more personal way to communicate than via a text message or email, and helps you stay connected with those you care about; I hope the $1.50 stamp won’t be too great a barrier and stop people sending cards!
So, what now? I’ll keep selling cards through my Etsy shop, but I’m looking to simplify the process. For starters, I’ll make less bespoke cards – like this one – as I’m not comfortable charging what I should to cover the additional steps in the process, and the extra time and materials involved:

Most card designs will be less complex to reduce the time involved in their creation:

I’ll add more sets of embossed cards as people loves these and their streamlined design means they use less materials:And I’ll make more use of beautiful limited edition papers and which will become the focal point of the card fronts; they might also have some subtle embossing πŸ˜‰In my heart of hearts, I want to keep sharing a little happiness, kindness and encouragement with others through what I create and I definitely want to keep supporting ‘A Wish for Emily’ πŸ™‚

MEANWHILE … it’s time for EiderCraft to make another donation!
Thanks so much for spending some time with me and I hope you have a wonderful rest of your week. πŸ™‚ Megan xo


4 Replies to “Then and Now: Emily & EiderCraft!”

  1. Wow, Megan over $34.500 donated to A wish for Emily. That’s unbelievably amazing. I love your cards and yes they bring joy and happiness to others

    1. Hi Rae, it’s encouraging to see the amount slowly growing; EiderCraft’s donated a bit under a third of that with the rest coming from other generous donors πŸ™‚

  2. I was thinking about Emily when I received your last order of cards Megan. Glad to hear this update. It’s a good move to simplify the card making and your costs. Your cards will always be beautifully made. I’d like you to charge us for the postage, please know we accept it as part of the card ordering process. Take care, xxxx Joy

    1. Hi Joy, Thank you so much for your lovely words πŸ™‚ Earlier this week I added a delivery charge for each card that’s ordered (postage and handling). In the FAQ section I say “When multiple cards/card sets are ordered on the same day, I seek to combine shipping costs. A partial shipping refund may be able to be made to the customer.” We’ll see how it goes! xo

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